TGI Fridays unveils renovated Melbourne Central site
The revamp introduces the chain's new Born to Friday brand platform to guests.
TGI Fridays has completed the renovation of its Melbourne Central location, originally opened 12 years ago, updating the interior, adding new menu items, and installing Shufflr digital shuffleboards.
The redesign gives the restaurant a more contemporary look, featuring red-mirrored panels, neon accents inspired by the New York skyline, hand-drawn murals, and leather booth seating.
The venue also retains a social, casual atmosphere.
The beer garden has been upgraded, with 13 large-screen TVs and a new audio system, positioning the venue as a destination for major sporting events such as the Super Bowl and the Australian Open.
“This significant transformation introduces our new Born To Friday brand platform to guests,” said James Sinclair, CEO of Signature Group.
“Along with our new Shufflr digital shuffleboards and refreshed venue design, we’re also launching a delicious new menu offering and a wide range of our signature cocktails as the home of the Long Island Iced Tea,” he added.
Three Shufflr digital shuffleboards have been installed, offering interactive games aimed at groups and casual dining visitors.
The updated menu includes new dishes such as Fridays Fried Chicken with Signature Glaze Pearls, Smash Patty Burgers, Cheeseburger Spring Rolls, Papi’s Nuts Sundae, and Snow Globe Sundae.
The restaurant continues to offer its signature cocktails, including Long Island Iced Tea varieties and large-format “Sharing Super Bowls.”
TGI Fridays has also launched its signature cocktail menu at its Melbourne Central location.
The menu includes drinks such as the Adios Mother Ducker, featuring a coconut- and blue Curacao-infused Long Island Iced Tea with a rubber duck garnish, and the Nerd Alert, a Long Island Iced Tea mixed with Nerd candies, pink lemonade, and a grape Nerd rim.
Larger Sharing 1.2L Super Bowls are also available, including the Tropic Thunder, a mega daiquiri with tropical fruits and a mini Smirnoff vodka bottle on top.
To mark the relaunch, customers who download the MyFridays app can access a series of daily and weekly offers, including $15.90 burgers on Mondays, $1 wings on Tuesdays, half-price full racks of ribs on Wednesdays, $24.90 striploin steaks on Thursdays, $10 margaritas and Long Island Iced Teas Monday through Thursday, and $8 pints and $5 games of Shufflr throughout the week.