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Domino’s signs long-term marketing deal with IVE Group after Impressu acquisition
IVE will expand its work to include creative, data, event, and uniform services.
Domino’s Pizza Enterprises has signed a long-term marketing services deal with IVE Group, following IVE’s acquisition of Impressu Print Group.
The agreement, which runs for six years with an option for two additional years, means IVE will continue providing the services Impressu has delivered to Domino’s for the past eight years.
IVE will also broaden the scope of work to include areas such as creative and content production, customer experience and data, events, activations, and uniforms.
IVE expects the contract to generate more than $80m in revenue over the initial term.
