Beefy’s pits QLD and NSW in new menu launch

The two states will go head-to-head in a pie-off.

Australian pie brand Beefy’s has launched Steak vs Steak, a limited-time offer where Queensland and New South Wales will go head-to-head in a pie-off.

The marketing initiative will see Beefy’s unveil two exclusive branded pies. The pies are 20% larger than Beefy’s standard pies and made with the brand’s signature recipe using tender Queensland beef.

Each pie will have a stamp bearing state names.

A running tally will track pie sales throughout the campaign, showing which State’s fans have the most team spirit. Customers can cast their culinary vote by choosing either the Queensland or New South Wales 20% bigger Signature Steak pie.

The competition will also see  $1 from every QLD and NSW pie purchased donated directly to children’s health charity Give Me 5.

“This year we’re aiming to raise at least $28k. So, the challenge is on: who’ll eat more, give more, and show more pie pride - Queensland or New South Wales?” Jason Lyons, Beefy’s General Manager, said.

The Steak vs. Steak pies are available in-store at Beefy’s locations throughout the Sunshine Coast, Brisbane, Toowoomba and Ballina, as well as online via the Beefy’s app and for delivery through Uber Eats and DoorDash.