Luckin Coffee, Brazilian agencies to launch ‘Brazil Coffee Culture Festival 2.0’

Additionally, they will also launch the “Brazilian Smallholder Coffee Farmer Support Program.”

Luckin Coffee launched its “Brazil Coffee Culture Festival 2.0” in collaboration with multiple Brazilian organisations, including the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Embassy of Brazil to China, the Brazilian Ministry of Agriculture, Livestock, and Food Supply, the Brazil Specialty Coffee Association, and the Brazilian Coffee Exporters Council.

The Festival 2.0 builds on Luckin’s growing ties with Brazil, following a 2024 agreement to purchase 240,000 tonnes of Brazilian coffee beans over the next five years.

As part of the promotion, the company reopened its Beijing Guanghua Road SOHO location with a Brazilian coffee theme and plans to open over 30 similar stores across China. It also announced plans to create a Brazilian Coffee Museum.

Additionally, Luckin Coffee and its Brazilian partners will launch the “Brazilian Smallholder Coffee Farmer Support Program,” aimed at helping small and medium-sized coffee farmers gain access to sustainable farming knowledge and inclusive technologies.