India’s Nothing Before Coffee launches $1 anniversary promo
The promo follows the opening of 4 new shops.
India coffee chain Nothing Before Coffee (NBC) is celebrating its 7th anniversary by launching a discounted drink promotion of INR99 ($1.18) for select beverages from 31 August to 1 September.
According to the coffee chain, this is its way of expressing gratitude to its loyal customers and inviting new ones to discover its innovative creations.
NBC is also launching its own loyalty programme on its app. For every INR100 ($1.19) spent, customers can earn loyalty points that can be redeemed through the app. The app also offers a range of convenient features, including the ability to place multiple orders, access exclusive deals, and manage your purchases either at the store or through pre-orders. This initiative aims to make every visit to NBC more rewarding and enjoyable
The celebration follows four new shop openings Delhi Mumbai Expressway, Ghaziabad, New Delhi & Pune.
In a previous interview, the coffee chain plans to launch a $4m funding round to fuel its growth to 400 outlets worldwide, with 150 new shops targeting Europe.
INR1 = $0.012
