Subway announces partnership with ad agency Publicis Groupe
The sandwich chain, now operating over 1,400 restaurants across the two markets, lauded AKQA Media for supporting them “during a significant period of growth.”
Subway’s Australia and New Zealand operations announced it will be ceasing operations with their decade-long media partner AKQA Media in favour of an “integrated Power of One model” with ad agency Publicis Groupe.
The sandwich chain, now operating over 1,400 restaurants across the two markets, lauded AKQA Media for supporting them “during a significant period of growth.”
“AKQA Media have supported Subway over the last ten-years to help make the Subway Footlong famous again, our cookies front and centre and helped us promote new product innovations to all our Subway lovers,” Subway ANZ marketing head Rodica Titeica said.
“This decision was not taken lightly. We have shared amazing successes with AKQA Media, but it is time to pursue a different direction with Publicis Groupe and create an industry first in Brisbane.”
Publicis Worldwide managing director Simone Waugh added: “This model is proven by the Publicis Groupe to drive more integrated creative, data, technology, and media thinking to achieve cut-through and conversion through the consumer journey with more customers more often with more spend.”
The new partnership contract with Publicis Groupe is effective from April 1 2022.
