Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich (centre) with the ChaTraMue logo in a group photo with Woodpeckers and Cha Thai teams flanked by Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right. /Woodpeckers Group
Woodpeckers Group opens first of 40 planned ChaTraMue in Malaysia
The opening is part of a 20-year franchise agreement.
Woodpeckers Group Sdn Bhd has opened the first of the planned 40 outlets of Thai milk tea brand ChaTraMue in Malaysia.
Strategically located at IOI City Mall Putrajaya, the outlet offers a convenient rendezvous for customers to indulge in the brand's signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue (pronounced Cha-Tra-Mer).
In August, Woodpeckers Group and Cha Thai International Company Limited, the brand owner of ChaTraMue signed a 20-year franchise agreement to launch the brand in Malaysia.
READ MORE: Why Woodpeckers Group is ready to raise a homegrown brand
"We’re thrilled to introduce Thailand's top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner,” Woodpeckers Group CEO Tan Kai Young, said.
The group plans to have 40 outlets before the end of 2024.
Aside from ChaTraMue, Woodpeckers Group also has owns Spanish yogurt brand llaollao in Malaysia.
