Subway’s EMEA business inks master franchise deal in Kuwait
The chain continues its string of new agreements as it grows its global footprint.
Subway has signed a new exclusive master franchise agreement in Kuwait with Kout Food Group (KFG), the company announced.
“The agreement with KFG is another important milestone on Subway’s international expansion journey,” Subway chief executive John Chidsey said in a statement. “As a large-scale operator with regional expertise and a proven track record of scaling operations to meet guest demand, KFG is an ideal partner for Subway as the company grows its global footprint.”
Established in 1982, KFG is credited for bringing the first local franchised restaurant to Kuwait. The company manages, operates and develops international food brands in the region, overseeing approximately 200 restaurants.
Mike Kehoe, EMEA President at Subway, added: “With KFG’s partnership, Subway will be able to continue to evolve and meet the increasing demand for better-for-you, convenient, and affordable food options in Kuwait.”
“We believe KFG’s best-in-class operations paired with Subway and its commitment to relentless evolution when it comes to food, guest experience and digital offerings position this partnership for unparalleled growth in Kuwait’s dynamic market,” Amin Mohamed, CEO of Kout Food Group, said.
In EMEA, Subway said it plans to double its number of restaurants across the region in the coming years.
