Plant-based cookie brand Floozie Cookies opens first UK franchise

The franchise partner for the brand is HSD Capitol.

Plant-based cookie brand Floozie Cookies is opening its first UK franchise outlet in Bicester Village.

The first franchise outlet was awarded to HSD Capitol led by Harnek Dhararm an experienced franchise operator.

The move follows the success the brand has achieved in Covent Garden since Chef Kimberly Lin launched it in 2020.

Operating from a food truck space in Bicester Village, the franchise marks the first UK Floozie Cookies opening outside of London. Occupying a space that has a high footfall of shoppers, Floozie Cookies Bicester Village will provide visitors with plant-based coffees and a range of seven flavours of cookies plus a rotating monthly special, ideal for on-the-move consumption.

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Floozie Cookies was founded in 2020 by renowned pastry chef Kimberly Lin, who honed her pastry skills in some of London’s most acclaimed kitchens, including Claridge’s, The Corinthia, and Dominique Ansel Bakery. 

The brand has previously expanded internationally in Dubai in 2020 in Expo City Dubai, and Riyadh in 2023 at the iconic Kingdom Tower in the new dining hall destination Al Mamlaka Social Dining.

‘It’s been a rollercoaster of a journey since we launched in 2020, and it’s exciting to see the brand being taken nationally to Bicester Village. With our original store situated in Covent Garden Market, we know that our offering is ideal for shoppers who are looking for an on-the-move treat, so when the opportunity arose to open our first franchise in Bicester Village we knew it was going to be a success. We’re excited for the shoppers of Bicester Village to try our delicious, plant-based products!,” Kimberly Lin, founder of Floozie Cookies said.

The franchising of Floozie Cookies has been facilitated by GCI, the unique London based hospitality incubator.