IRO Sushi revamps franchise strategy to reach 100 restaurants by 2030

It partnered with a high street bank to fund first-time franchisees.

IRO Sushi has partnered with an unnamed high street bank to provide first-time franchisees with financing at highly favourable rates, enabling them to open a joint-venture restaurant with the brand.

Through its joint venture programme, which is primarily designed for those investing in franchising for the first time, franchisees also receive hands-on operational support and a dedicated training scheme to equip them with all the skills that they need to scale effectively.

When the franchisee has the capital to take full ownership, IRO Sushi will sell its share to the franchisee at the original valuation and not the current market rate.

This comes following a trial with one of its franchisees in 2023, which grew to five IRO Sushi locations across the UK.

IRO Sushi plans to reach 100 sites by 2030. It currently has 30+ restaurants in its portfolio.