Gong cha hits new milestone as it opens in 30 markets

The brand plans to hit 10,000 stores over the next decade.

Gong cha has announced its entry in Colombia with Té Colombia S.A.S, its latest master franchisee, marking its entry into its 30th market.

Founded in Taiwan in 2006 and now headquartered in the United Kingdom, Gong cha is known for its consistent, high-quality, freshly brewed beverages made with premium ingredients. It first expanded overseas in 2009 and has grown significantly to operate nearly 2,200 stores around the globe.

The new agreement in Colombia builds on a series of strategic milestones in the region. In 2023, Gong cha signed Master Franchise agreements to open 50 stores across Costa Rica, El Salvador, Guatemala and Honduras. It has also signed a Master Franchise agreement for Puerto Rico, where it launched its first drive-thru in August this year and plans to scale to 30 stores. Across Latin America, Gong cha is aiming to replicate the success of its Mexican business, which has successfully built a market-leading position with more than 100 stores serving whole-leaf bubble tea.

“Gong cha is a brand that keeps going from strength to strength. Three years ago, when I first joined, we were active in 16 markets but had all the ingredients to supercharge our growth and strengthen our position as a truly global brand. Now, just a few years later, we have reached the significant milestone of being in 30 markets with nearly 2,200 stores worldwide,” Paul Reynish, Global CEO of Gong cha Global, said:

Gong cha plans to reach 10,000 sites in the next 10 years.