Co-brand model accelerates Boxx Brands’ Cinnabon rollout

Cinnabon opened its first southern Perth location.

Boxx Brands has launched its second Cinnabon–Jesters Pies co-branded site with the opening of a new Cinnabon in Waikiki, in Perth’s southern suburbs.

The store follows the co-brand model, with both brands operating side by side. The location has undergone a full refurbishment, adding the Cinnabon outlet alongside a complete upgrade and remodel of the existing Jesters store.

The Waikiki opening marks the fifth Cinnabon location in Western Australia and the 25th nationally.

“We’re thrilled to continue expanding Cinnabon across Western Australia, and Waikiki is a key part of that journey, taking us one step closer to our long-term goal of 20 stores across the state,” said Brett Higgins, Managing Director of Boxx Brands, the franchise company for Cinnabon in Western Australia.