Auntie Anne’s sales trend upwards over 10%

This reflected the growing demand for its freshly baked, handcrafted pretzels.

Auntie Anne’s UK said its year-on-year like-for-like sales continue to trend upwards by over 10%, reflecting the growing demand for its freshly baked, handcrafted pretzels.

This comes as the soft pretzel brand opened its 8th new store in Camberley’s The Square, bringing its total number of UK locations to 41.

“We are extremely proud to be in a phase of incredible growth with a vibrant updated look, world-class marketing campaigns, and a strategy to open 100 new stores by 2034,” said Max Burton, managing director of Auntie Anne’s UK & Ireland.

Furthermore, the highlights of this year include recent store openings in Basingstoke, Guildford, and the brand’s first railway travel hub at Brighton Station.

The company is also investing in store remodels to align with its new international design, as seen in its Brent Cross location.