Auntie Anne’s launches container store rollout to slash costs
The trial’s success triggers immediate expansion into travel hubs for the brand
Auntie Anne’s has announced plans to further rollout its container concept following the successful trial in Cheshire Oaks Designer Outlet.
The new store concept is designed to be a low capex, high impact store in a destination with strong footfall. The brand is targeting locations with highly transient customers, such as travel and non-traditional locations.
Max Burton, Managing Director, Auntie Anne’s UK&I said this is also an opportunity to recreate the brand’s image as a shopping centre brand in the UK.
“We see travel as a huge, long-term opportunity for us, so are really excited by the planned roll out of our container concept. We think it will create a strong win-win-win for our customers – who will be able to enjoy more high quality, unique treats on the go; our franchisees – who can scale with us in new location types; and our brand, which will benefit for greater levels of brand awareness thanks to an increased presence in high footfall locations,” Burton said.
The roll out will support the group’s UK expansion strategy, with the aim of opening 10 sites over the next 12 months and reach 100 by 2030.
Auntie Anne’s UK&I is the UK master franchisee of the iconic, global soft pretzel brand founded in 1988 from a single stand at a Pennsylvania farmer’s market. It currently has 45 stores in the UK.
