American chain Chuck E. Cheese to land in Australia
Royale Hospitality Group nab the master franchise for the brand.
American family entertainment restaurant Chuck E. Cheese is expanding into Australia.
The expansion is made possible through a strategic master franchise partnership with Royale Hospitality Group to bring Chuck E. Cheese's signature blend of interactive play, hallmark family fun, games, and delicious pizza to Aussie families.
Chuck E. Cheese is a chain of family entertainment centres and restaurants founded by Atari co-founder Nolan Bushnell. It's concept features entertainment like arcade games, amusement rides, and musical shows whilst serving food items.
The multi-unit agreement is set to redefine family entertainment across Australia by introducing a reimagined Chuck E. Cheese kid-friendly experience that seamlessly blends its classic offerings with cutting-edge interactive play and activities. The concept will feature a variety of experiences catering to the entire family alongside the most popular arcade games, pizza and entertainment.
"We look forward to crafting the Chuck E. Cheese brand for the Australian market. This is a momentous step towards establishing Chuck E. Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience. I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia," Ray Strauss, Managing Director of Royale Hospitality said.
