Ai-CHA acquires first halal certification for Malaysia

The brand plans to get five more certified before the end of the year.

Indonesian ice cream & tea brand Ai-CHA today celebrated official halal certification by JAKIM for its first outlet at Berjaya Times Square, with a firm commitment to have at least five more outlets to be certified halal this year.

JAKIM is Malaysia’s Department of Islamic Development, responsible for coordinating and advancing Islamic affairs at the federal level, including halal certification, religious education, and national policy planning.

Danny Tahardi, global deputy general manager of Ai-CHA Global, said they put tremendous emphasis on the halal aspect of the business.

Tahardi shared that more outlets have already begun the process of seeking certification from JAKIM, and this would take time. “Our ingredients are already from halal sources. The process of seeking halal certification is always ongoing for us. This is the cornerstone of our business. We want all consumers to be fully confident they are consuming halal food and drinks when they step into an Ai-CHA outlet,” he added.

Ai-CHA has aligned all its operations with JAKIM’s Halal standards, from sourcing ingredients from certified suppliers to staff training and proper handling procedures. The brand also has a dedicated Halal compliance team established to oversee implementation and ensure consistency as the brand continues to expand.

Since entering the Malaysian market in 2024, Ai-CHA has grown rapidly, operating 362 outlets nationwide. The brand has plans to get halal certification for all its outlets in the near future.