3 in 5 Hong Kong restaurants anticipate surge in takeaway due to hot weather
21% planned to adjust their menu.
Nearly 60% or 57% of Hong Kong restaurants anticipate an increase in demand for takeaway orders, attributing this trend to the summer climate, according to the result of Deliveroo’s Restaurant Confidence Index during the second quarter of 2024.
Whilst considering food delivery platforms as a channel to drive business, local restaurants are also taking proactive measures to attract diners. 33% of the restaurants suggested that they are curating seasonal food and drink during the summer holiday to drive business growth. With many customers likely to avoid dining out due to the hot weather, 21% of restaurants are adjusting their takeaway menus to cater to the potential surge in demand for delivery orders.
Against the backdrop of summer weather, alongside the kickoff of the Paris 2024 Olympics, 94% of restaurants acknowledge food delivery platforms to be equally or even more important to their business in the near future, showcasing a substantial 10% growth since the last update in the last quarter.
The Restaurant Confidence Index survey was conducted between 1 and 12 July.
