Here’s why Aussie brand Jamaica Blue is challenging Middle East’s coffee market
The brand recently opened its first store in Qatar.
Jamaica Blue has opened its first cafe in Qatar, marking its second market entry in the Middle East.
In an exclusive interview with QSR Media, Richard Goodman, the CEO of Jamaica Blue franchiser Foodco, their success in the UAE is what pushed them to expand the brand to other markets in the region.
“We've got a license partner in the UAE. And they've really had a strong successful operation, the UAE and significant success in Qatar, this is obviously a really emerging region and a region that's, that's flourishing globally at the moment,” Richard said.
The Middle East has been receiving a fair number of new coffee brands trying to enter its market. Just recently, Black Sheep Coffee signed a partnership agreement to launch its brand in the region. International Canadian coffee brand, Tim Hortons also has plans to expand its footprint in the Middle East to 500 stores.
Could Jamaica Blue compete in this market?
Richard believes so.
“Coffee is still emerging in Qatar. It’s definitely not a developed market from our perspective and the local licensee also recognises the opportunity. Our signature blend is very appealing to most international visitors including our single-origin coffees,” Richard said.
Richard added that their edge will lie in their premium coffee which is sourced from the Blue Mountains of Jamaica.
Another edge they have is the Western-style design of the Jamaica Blue where customers can relax, get a meal, and chat with friends.
“We see globally, Jamaica Blue cafes are not only spots for great coffee and great food but also for meeting people to hang out and catch up. We see this as a real point of difference,” Richard added.
