Yo-Chi unveils bear plushie collectibles

100% of the proceeds will go to charity.

Yo-Chi Frozen Yogurt has announced the launch of ‘Bear Hugs', a toy plushie where 100% of the proceeds will go to charity.

The plushies come in two designs and are priced at $17. All proceeds will be donated to Caepim, a community organisation helping the Amazonian communities that harvest the brand's açaí.

Caepim will use the donation to help 70 families who harvest Yo-Chi’s açai achieve their organic certification, conduct training on the importance of sustainable practices, respect wildlife, and promote agro-ecological production.

The new initiative underscores Yo-Chi’s ongoing commitment to sustainability across its operations.