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Tortilla to give out hundreds of free quesadillas to workers
A new research reveals that Brits prefer warmer options like toasties or quesadillas.
Tortilla is set to hit the streets, handing out hundreds of free quesadillas to hungry workers and deploying the Quesadilla 5000, a custom-built machine that transforms sandwiches into hot quesadillas.
The pop-up will make its debut at Tortilla Greenwich on 12 December, between 11 a.m. and 2 p.m.
This comes as a new YouGov survey revealed that more than a quarter (26%) of UK adults now consider bread sandwiches the dullest lunch choice, whilst 16% are looking for hot alternatives like toasties or quesadillas as their ideal weekday meal.
The appetite for warmth is especially pronounced amongst women, with 33% listing bread sandwiches as boring, whilst men found salads to be equally uninspiring (28%).
Moreover, the north-south divide is also heating up, with Scotland and the North of England showing the strongest preference for hot sandwich options, with 19% of respondents in these regions marking it as their weekday lunch of choice.
Meanwhile, the 45 to 54 age group is the most ready for a lunch revolution, with 31% fed up with their daily sandwich, according to the survey commissioned by Tortilla.
To get a free quesadilla, customers must turn up with their store-bought sandwich to Tortilla's pop-up to exchange it for a free quesadilla. All the sandwiches collected will be donated to local charities such as the Greenwich Homeless Project and the 999 Club.
The classic quesadilla, a toasted flour tortilla filled with melted Monterey Jack cheese, and a choice of protein or vegetable, is offered for £6.95 or £9.90 as a bundle, including Tortilla chips and a soft drink.
Moreover, Tortilla is also introducing a limited-edition Festive Quesadilla featuring Somerset's British Camembert and Cranberry & Chipotle Salsa for £6.95 in-store or order ahead.
