Jollibee tops Philippines in Sustainability Perceptions Value
The brand is also ranked 17th amongst restaurant brands globally.
Jollibee leads the Philippines with its $174m Sustainability Perceptions Value (SPV), according to the Brand Finance Sustainability Perceptions Index 2025.
The report quantifies the financial value of sustainability perceptions and highlights the gaps between brand reputation and actual ESG performance.
According to the index, Jollibee recorded the highest SPV in the Philippines whilst ranking 17th globally amongst restaurant brands.
The report cited Jollibee Group’s 2023 “Joy for Tomorrow” agenda—centred on Food, People, and Planet—as key to its strong sustainability reputation, highlighting its alignment with the United Nations Sustainable Development Goals and focus on food safety, employee welfare, community support, and the environment.
The index ranked Apple as the top brand with the highest SPV, followed by Microsoft.
