The Cheesecake Shop and Make-A-Wish Australia launches unicorn cupcakes

This aims to support six-year-old Quinn’s dream to "fly with a unicorn" amidst her leukemia battle. 

The Cheesecake Shop, with its new partnership with Make-A-Wish Australia, offers a limited-edition unicorn cupcake as part of their fundraising campaign to support the wish of six-year-old Quinn, who was diagnosed with acute lymphoblastic leukemia, “to fly with a unicorn.”

The new unicorn cupcake has a white mudcake base filled with colourful sprinkles and a strawberry jam centre topped with piped bubblegum mousse and is available until 10 November. 

The Cheesecake Shop will donate $1 to Make-A-Wish for every unicorn cupcake sold. 

Customers can also purchase a donation pledge for $2, $5, or $10, with all proceeds going directly to Make-A-Wish Australia. Pledges will be displayed on a dedicated ‘Wall of Unicorn Belief’ in each store. 

The campaign to support Quinn’s wish is part of the ongoing partnership between The Cheesecake Shop and Make-A-Wish Australia to help change the lives of sick children and teenagers through local and national fundraising initiatives. 

“By enjoying a unicorn cupcake or donating in-store, our customers can contribute to something bigger, creating moments of joy for children who need it most,” said Scott Bush, CEO of The Cheesecake Shop. 

“We invite everyone to join us on this magical journey to help grant Quinn’s wish and bring hope to many more children facing critical illnesses,” Scott added. 

Each year, Make-A-Wish Australia grants inspirational and life-changing wishes for critically ill children.