Photo by Helena Lopes on Pexels
2 in 5 UK diners opt for deals in restaurant bookings
London emerged as the UK’s top hotspot for discount dining.
More UK diners actively seek deals when dining out, with 40% of bookings being made with a special offer, according to TheFork’s UK booking data.
Amongst those booking with special offers, 60% opted for 50% discounts, underscoring the popularity of big price cuts; 20% booked 30% discounts, the second-most popular offer; and nearly 1 in 6 diners chose 20% off, making it the third most-booked deal.
“The UK’s dining habits are evolving as people look for ways to enjoy great eating out without breaking the bank,” said Patrick Hooykaas, regional managing director of TheFork. “As we look to 2025, we anticipate the focus on affordable dining will also grow as the cost of living continues.”
Regionally, London emerged as the UK’s top hotspot for discount dining, with nearly half (49%) of bookings made with special offers in the capital.
Other cities also showed a strong interest in dining bargains such as Cardiff (29%), Birmingham (23%), Manchester (22%), Brighton (19%), and Edinburgh (14%).
According to a Mintel survey, 76% of consumers expect to spend the same or less on dining out and takeaways this year compared to 2023.
Looking ahead, the report noted that more controversial tactics like ‘dynamic pricing’ are also on the rise, with chains like Wendy’s expected to adopt it in 2025.
