Market entry and brand reach take focus at QSR Media Conference & Awards 2026
QSR Media's flagship industry event is back.
The QSR Media Conference & Awards 2026, powered by Red Bull, will take place on 12 October 2026 at the Sheraton Grand Sydney Hyde Park, bringing together the leaders, operators, and investors shaping the future of Australia's quick service restaurant industry.
Two sessions this year examine where growth comes from in an increasingly competitive market: entering Australia successfully and expanding beyond the four walls of a restaurant.
The Challenger Entry: Lessons from launching Wendy's in Australia, and what every international brand underestimates about this market will explore the realities of bringing a global QSR brand into Australia. Whilst the market remains attractive to international operators, it is also one of the most competitive and operationally demanding environments in the world.
Using Wendy's Australian launch as a case study, the session will look at the challenges international brands often overlook, from consumer expectations and localisation to the complexities of scaling in a mature market.
Meanwhile, Beyond the Counter: Rewriting Rules of Reach in Foodservice will focus on how QSR brands are finding growth beyond traditional restaurant expansion.
Alongside the full conference programme, the QSR Media Awards will return to celebrate the brands setting the benchmark for innovation, customer experience, and performance across the sector.
Get your tickets now. For more information about the QSR Media Conference, please visit this link.
