Bask Bear reaches 10 outlet milestone for cafe banking concept with AmBank
The concept was first launched in 2023.
Malaysian café chain Bask Bear has announced the opening of its café banking concept, in partnership with AmBank, at AmBank PJ New Town with another set to open at AmBank Rawang Country Homes before the end of the year.
According to the Bask Bear, this will bring its cafe banking concept, which it calls Community Banking, to 10 this year.
The concept was first launched in 2023 in three AmBank locations—Klang Valley, Penang and Kedah in Malaysia. The unique collaboration blends Bask Bear’s cafe inside the bank, enabling customers to conduct their banking transactions whilst also having the option to have a cup of coffee between queues.
"Partnering with Bask Bear has allowed us to bring a fresh, innovative approach to the traditional banking experience. We've seen how this concept not only deepens our relationships with existing customers but also attracts new ones," said Aaron Loo, Managing Director, Retail Banking, AmBank (M) Berhad. "The café banking model creates a space that feels like a community, where customers can enjoy a coffee whilst taking care of their banking needs.”
"Our collaboration with AmBank has been enriching. We're excited to see how this partnership has transformed the banking landscape in Malaysia by merging the world of finance with a café lifestyle. AmBank's scalability has allowed us to extend our reach, and in return, our café concept has injected a new level of energy and engagement into their branch network,” Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, which owns Bask Bear, said.
Other than AmBank PJ New Town, the other eight branches are AmBank Bandar Baru Bangi, Selangor; AmBank Lagenda Heights, Kedah; AmBank Sungai Dua, Penang; AmBank Jalan Zabedah, Batu Pahat, Johor; AmBank Bandar Sri Permaisuri, Cheras; AmBank Sungai Buloh, Selangor, AmBank Razak City, Kuala Lumpur, and AmBank Banting, Selangor.
To celebrate the collaboration, AmBank and Bask Bear are offering an exclusive promotion at AmBank-Bask Bear outlets: where customers using AmBank debit & credit cards can avail of any two selected products for only RM10 ($2.40)
Loo also announced that it plans to launch 10 more with AmBank next year.
