CHAGEE unveils new permanent premium tea range | QSR Media
, Malaysia

CHAGEE unveils new permanent premium tea range

The brand is doubling down on the premiunisation of Long Jing tea.

CHAGEE has released the Osmanthus Long Jing Series which has a specially-designed cup featuring a creative interpretation of the unique green shades of the Long Jing tea leaves.

According to a study of tea statistics, Long Jing also known as the ‘Dragon Well’ tea is one of the most expensive and highest-quality green teas in the world. Hailing from XiHu, Hangzhou, this Chinese green tea is meticulously processed, resulting in flat, sword-like leaves with a pale green hue.

The Osmanthus Long Jing Series presents three variations which include the Osmanthus Long Jing Milk Tea which offers a perfect blend of Long Jing tea with added fresh New Zealand milk. 

For a true green tea enthusiast, the Osmanthus Long Jing Pure Tea captures the essence of pure, rich green tea. Indulge in the creamy goodness of Osmanthus Long Jing Macchiato, where the classic Long Jing tea meets a modern twist via a layer of cheese foam on top.

“Our new Osmanthus Long Jing Series is not just a beverage; it’s an ode to indulgence, meant to be savoured with grace and elegance. The Osmanthus Long Jing Series is a refreshing permanent addition to CHAGEE’s premium lineup and will be offered at 70 outlets across Malaysia. With this series, we present the very essence of Long Jing tea, distinguished and truly exceptional, especially for tea lovers,” Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia said.

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