Ole & Steen to give away half a million slices of cinnamon social | QSR Media
, UK
Press photo / Ole & Steen

Ole & Steen to give away half a million slices of cinnamon social

The giveaway aims to encourage more customers to use the brand’s app.

Danish and coffee house chain Ole & Steen announced that it will give away 500 thousand slices of its signature Cinnamon Social for consumers who are signed up to the brand’s app.

Ole & Steen is known as the ‘Home of the Social’, with the Cinnamon Social being Ole & Steen’s most popular item.

To receive the free slice of Cinnamon Social, which normally costs £4.25, new guests should download the Ole & Steen app from the App Store and register. Once they do, they will find 100 points and a voucher for a free slice of Cinnamon Social in their app.

The voucher is redeemable in store or on Click & Collect via the Ole & Steen App. Click and collect orders require a minimum spend of £3.

“We’re thrilled to share the cheer and holiday spirit of August with our guests by offering a taste of Denmark’s beloved traditions. The cinnamon social is one of our most iconic bakes, and gifting a record-breaking 500,000 of them across our UK stores is our way of saying thank you,” a spokesperson from Ole & Steen said.

Last month, Ole & Steen launched an exciting new menu which focuses on quality and premium produce, featuring new open rye sandwiches. The fresh and flavourful Open Rye sandwich range was created in collaboration with acclaimed Danish chef and cookbook author Trine Hahnemann.

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