News

Marketing

Staff Reporter

, Malaysia

Published:

3 months ago

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(From right to left) Ng Chun How, Business Lead, FMCG & Lifestyle of ZUS Coffee; Venon Tian, Chief Operating Officer of ZUS Coffee and Founders of HYGR - one of ZUS Coffee’s official partners for the tour, Chew Hoi Meng and Ivor Lim Xian Z, launching the Made in Malaysia Nationwide Tour at Kuching Bazaar. /ZUS Coffee

Malaysian coffee chain ZUS Coffee announces anniversary tour Made in Malaysia

The event aims to showcase Malaysian culture.

Tech-enabled coffee startup ZUS Coffee has announced the launch of the ‘Made in Malaysia’ Nationwide Tour said to showcase “Malaysia’s vibrant spirit and rich cultural heritage” and to celebrate its fifth anniversary.

The tour kicked off in Kuching, Sarawak and featured a lively bazaar where visitors could immerse themselves in Malaysia’s rich culture through traditional dance performances, local delicacies, and artisanal crafts. The bazaar showcased a vibrant array of Malaysian vendors, each highlighting the diverse colours and spirit of the nation as part of this campaign.

Together with strategic partners HYGR, Spritzer, and POS Malaysia, the ‘Made in Malaysia’ tour will be across Malaysia, leading up to a grand finale music festival at Genting Highlands on 2 November 2024.

ZUS Coffee also announced that it will be releasing the limited edition ZUS x HYGR Cham-Tik Palette, a versatile makeup palette inspired by their Cham Latté series, features three nude-toned shades: Jasmine Cham Latté, Dark Oolong Cham Latté, and White Peach Oolong Cham Latté.

The tour is said to attract a crowd of 127,000.

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