Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions
Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.
Jollibee has released its latest safety video aiming to display what it calls the “unique experience of dining out in the new normal and the newfound joy that comes with spending time again with family and friends.”
The 90-second ad, made with creative agency Publicis JimenezBasic, showcases various family and friends smiling at the chance to dine-in at a Jollibee restaurant after two years of changing restrictions in the Philippines.
“As COVID-19 protocols are easing up, more Filipinos have become more confident and willing to eat out together with their families and friends once again. We want to assure them that Jollibee shares their joy and that our stores are safe venues to rekindle the joy of eating out with their loved ones,” said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.
The video also highlighted Jollibee’s safety measures such as its fully vaccinated store teams, checking of vaccination cards for indoor dining, physical distancing, wearing of proper PPEs, and general upkeep and sanitation of the store.