UAE investor EIIC takes minority stake in Joe & The Juice
The transaction values Joe & The Juice at $1.8b.
Emirates International Investment Company (EIIC), part of National Holding Group, has acquired a minority stake in Joe & The Juice.
The transaction values Joe & The Juice at $1.8b. General Atlantic remains the majority shareholder.
The deal builds on an existing relationship with National Holding Group and comes as Joe & The Juice pushes further international expansion, including new store openings and growth in franchising.
The company said it plans to use National Holding’s experience with consumer and hospitality brands as it scales.
Joe & The Juice reported around $500m in revenue in 2025 and said it continues to see growth in same-store sales.
The chain operates more than 480 stores across 23 markets spanning North America, Europe, the Middle East, and Asia.
It has also been investing in digital channels and franchising, opening its 100th franchise location last year.
