MIXUE Group’s net profit surges 44.1% in H1 | QSR Media
, China
Photo from MIXUE’s PH Facebook page.

MIXUE Group’s net profit surges 44.1% in H1

Earnings per share were up by 38.2% to $1.01 (RMB7.23).

MIXUE Group reported a 44.1% jump in profit to $381.5m (RMB2.72b) for the first half of 2025 (H1 2025).

Revenue climbed 39.3% to $2b (RMB14.87b), driven by higher sales of goods and equipment along with stronger income from franchise operations.

Gross profit rose 38.3% to $660.6m (RMB4.71b).

By the end of June, the company operated more than 53,000 stores worldwide, including locations in all 31 provincial-level regions of mainland China and over 300 cities.

Outside China, it ran about 4,700 outlets.

Earnings per share were up by 38.2% to $1.01 (RMB7.23).

($1 = RMB7.13)

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