CHAGEE’s drinks reach 1.25-billion sales mark
The BO•YA Jasmine Green Milk Tea is a top seller in four Southeast Asian markets.
CHAGEE sold more than 1.25 billion cups of its beverages between January 2022 and June 2025.
The chain’s BO•YA Jasmine Green Milk Tea is amongst the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand.
In 2025, CHAGEE carried out over 10 initiatives focused on product and process development in partnership with tea gardens, factories, and research institutions.
Expansion into overseas markets has helped grow CHAGEE’s customer base. Membership in Asia-Pacific markets outside China rose 177% year on year in 2025, with 61% of members under 30.
Membership numbers increased roughly fourfold in Singapore, 5.4 times in Thailand, 20 times in Indonesia, and 11 times in the Philippines.
In April, CHAGEE completed a public listing on the NASDAQ, becoming the first tea beverage brand from China to list on a US exchange.
It was also amongst the largest food and beverage IPOs globally since 2022, based on publicly available data.
CHAGEE operates stores in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the US.
