Weekly Global Wrap: Burger King's chatbot clapback; KFC Mexico centralises audio ambience; Krispy Kreme's new chief search
Here is a summary of the most interesting QSR news stories of the week globally.
Burger King claps back on McDonald's ad in Brazil as chatbot calls the Big Mac 'the most iconic burger'. More from Business Insider.
KFC launches centralised audio ambience in Mexico. More from AVNetwork.
Krispy Kreme searches for its Chief Doughnut Dreamer to help create fan-made menu. More from Fox 35 Orlando.