Chatime eyes 1,000 stores after relaunch in the US
The brand’s international expansion is led by parent La Kaffa International.
Taiwan F&B group La Kaffa International has announced the relaunch of Chatime in the US market, with the opening of the first of three outlets in Westfield Culver City.
The entry to the US markets led to a partnership between La Kaffa and Chatime Group Australia, with the goal of taking the brand to more international locations.
La Kaffa, the franchisor of Chatime, has been in the business for 20 years as a publicly listed company in Taiwan, operating several F&B brands.
La Kaffa said it is targeting 1,000 stores in the US in the next 10 years. For the first three stores, the group’s strategy will be opening at local malls across Los Angeles, including Westfield Fashion Square Sherman Oaks and Simon Mall Fashion Center in Torrance.
“The opening of our newest Chatime store in Culver City, Los Angeles, is the beginning of our bigger plan for the US market! We are poised to open more stores in the coming years to bring the Chatime experience to each and every American, one cup at a time.” Henry Wang, Founder and Chairman La Kaffa Inc., the franchisor of Chatime.
Chatime has over 1,400 stores across 60 countries. Chatime started in Taiwan and has been shaking up tea since 2005, with key markets in Indonesia, Philippines, Malaysia, Cambodia, South Korea, Japan, Australia, Canada, and the United Kingdom.
