KFC Singapore launches merchandise line and dedicated e-commerce store

The new merchandise line comes in a five-piece set.

KFC Singapore announced the launch of its dedicated e-commerce store as it unveiled its new merchandise line.

The new merchandise line, called KFC SWAGS, includes branded apparel and lifestyle accessories inspired by KFC's "Finger Lickin' Good" slogan. The company said the merchandise is aimed at customers looking to engage with the brand beyond its food offerings.

KFC SWAGS includes a five-piece set including a jacket, a tumbler, a phone lanyard, a drumstick plushie, and a bucket bag.

The merchandise collection will be available starting 1 August, exclusively at KFC Kallang or via the brand’s dedicated merchandise website.