CHAGEE prepares three-outlet Seoul launch with Gangnam reveal

All three sites are due to open simultaneously in the second quarter of 2026.

CHAGEE has announced its entry into South Korea, unveiling a banner installation at its flagship store in Gangnam.

Additional banners will be displayed at locations in Yongsan I’Park Mall and Sinchon, with all three outlets scheduled to open simultaneously in the second quarter of 2026.

The Gangnam site features a large banner on the building’s exterior wall, set against a semi-transparent glass façade.

The display features arch-shaped green plants and a large installation of the brand’s signature cup, designed to evoke an urban forest entrance and reflect the company’s “Modern Tea House” concept.

The Yongsan I’Park Mall and Sinchon locations will feature graphic-focused banners adapted to their respective settings.

The company is also running a QR code promotion tied to the banner displays.

Visitors who scan the code and complete a short quiz will receive a 50% discount coupon that can be used after the stores open.

The coupon applies to selected drinks, including BO·YA Jasmine Milk Tea and Peach Oolong Milk Tea, and will be valid for a limited period at the Gangnam flagship as well as the Yongsan I’Park Mall and Sinchon outlets.

Each person can redeem the offer once.

Further details, including menu items and prices, will be released closer to the store openings.