Tealive hits Malaysian grocery shelves with ‘3+1 Fun Packs’

Consumers can pick from milk tea, coffee, or chocolate.

Tealive has entered the FMCG market in Malaysia by launching its 3-in-1 premix drinks at Jaya Grocer, aiming to make its café-style drinks accessible for at-home consumption.

Loob Holding founder and CEO Bryan Loo said the move comes amid steady growth in Malaysia’s at-home beverage market, as more food and beverage operators shift toward packaged products to diversify income and reduce reliance on in-store sales.

The new line includes milk tea, coffee, and chocolate series.

The milk tea options are Signature Milk Tea, Gula Melaka Teh Tarik, and Milk Tea Matcha; the coffee choices are Signature Coffee, Coffee Hazelnut, and Caramel Macchiato; and the chocolate range offers Signature Chocolate, Chocolate Hazelnut, and Salted Dark Chocolate.

Selected variants feature Tealive’s brown sugar flavour, aiming to replicate its signature caramelised taste.

Jaya Grocer is the first supermarket to carry Tealive’s mixed-flavour “3+1 Fun Packs,” targeting households and offices looking for variety.

For the holiday season, Tealive is also offering a limited Festive Joy Box across all three beverage lines, each including a complimentary premium tumbler available in six designs, positioned as a gift option.