RBI, CPE join forces to expand Burger King China’s presence | QSR Media
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RBI, CPE join forces to expand Burger King China’s presence

The partnership aims to grow the chain to over 4,000 locations by 2035.

Restaurant Brands International (RBI) has entered a joint venture with CPE to expand Burger King’s presence in China.

The partnership aims to grow the chain from around 1,250 locations currently to over 4,000 by 2035.

As part of the deal, CPE will contribute $350m in new capital to support restaurant openings, marketing, menu development, and operations in China.

The investment is expected to double Burger King China’s restaurant count within five years.

The move also aligns with RBI’s goal of achieving over 5% net restaurant growth by the end of its 2024 to 2028 planning period, whilst continuing its strategy of operating a more heavily franchised business.

Under the terms of the agreement, CPE will hold roughly 83% of Burger King China, with RBI retaining a 17% stake and a board seat.

A Burger King China affiliate will sign a 20-year master development agreement, securing exclusive rights to expand the brand in the country.

The transaction is expected to close in the first quarter of 2026, pending regulatory approval.

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