Starbucks SG marks Mental Wellness month with new merch collab, initiatives
The Starbucks + Paintinks by Melt collection will be available from 8 October exclusively in stores.
Starbucks Singapore is launching several community-focused initiatives this October in recognition of Mental Wellness Month, working with the Health Promotion Board (HPB), The Salvation Army (TSA), and the Agency for Integrated Care (AIC).
The company is also releasing a new Starbucks + Paintinks by Melt merchandise collection, which will be available from 8 October exclusively in stores.
In partnership with HPB, Starbucks is introducing the Language of Support campaign, aimed at encouraging open conversations about mental well-being amongst young people.
The campaign includes “Cupples”—cup sleeves with hand-shaped cut-outs that unfold into open arms.
The sleeves come with stickers carrying short uplifting messages and links to HPB’s MindSG portal, which offers resources on self-care and supporting others.
Starbucks will also engage campuses and communities as part of the campaign.
Meanwhile, the Paintinks by Melt collaboration features artwork by Singaporean illustrator Melissa Tan.
The limited-edition line includes drinkware and journals featuring woodland animals engaged in activities like reading and listening to music.
One dollar from each item sold will go to charities supported by Starbucks’ Community Store—Gardens by the Bay’s Gift of Gardens programme and MINDSET Care Limited.
On World Mental Health Day (10 October), Starbucks will donate 50 cents from every beverage sold to TSA, continuing a 22-year partnership.
