Domino’s taps into nostalgia with release of new clothing line

The new merchandise takes its inspiration from the brand's original delivery uniforms from '85.

Domino’s Pizza is releasing a new clothing line inspired by its original delivery uniforms from 1985, marking its 40th anniversary since its launch in the UK.

The brand is releasing the new merchandise with cult vintage fashion collectors Unified Goods, combining rare 1985 uniform pieces and other collectable items, as well as a selection of garments inspired by the launch year. The exclusive collection includes a new slogan t-shirt with a bespoke screen-printed design, socks adorned with Domino’s iconic ‘80s line ‘one call does it all!’ and a Domino’s bumper sticker.

Expect colour blocks in Domino’s signature red and blue, as well as unapologetic ‘80s styling in the limited collection, which includes a rerun of the original Domino’s bomber jacket, polo shirt and cap.  

The new merch is available starting 1 October until 9 October at Unified Goods’ website.