Jollibee Group’s Mang Inasal opens first ‘fifth-generation’ restaurant design concept
It also features a more efficient kitchen layout and an upgraded grab-and-go counter.
Mang Inasal, Jollibee Group’s fast-food grilled chicken brand, has reopened its fifth-generation restaurant at the original site where the brand first started in Iloilo, Philippines.
The 5G restaurant features a more efficient kitchen layout, upgraded Takeout Express, the brand’s first-ever Cashless Express Kiosk, and the new Mang Inasal Heritage Wall, honouring the brand’s Iloilo roots.
The brand promised more rollouts under the 5G restaurant concept in the coming months.
Mang Inasal was founded in December 2003 by Edgar “Injap” Sia II in Iloilo City, starting as a small grilled-chicken eatery known for its affordable chicken inasal meals before rapidly expanding through franchising across the Visayas, Mindanao, and eventually Metro Manila by the late 2000s. Its fast growth—surpassing 100 stores by 2009—caught the attention of Jollibee Foods Corp., which acquired 70% of the company in November 2010, then completed the buyout in 2016 by purchasing the remaining 30%.
