New KFC Bucket Search x WAVS 3 to boost Thai youth music careers

This is of collaboration KFC, We Are Social Thailand, and Warner Music.

KFC, creative agency We Are Social Thailand, and Warner Music have launched the KFC Bucket Search x WAVS 3 project, aiming to help Thai youths enter the music industry.

The project brings together two initiatives: the KFC Bucket Search programme, which provides Thai youths in juvenile centres with education and opportunities to reintegrate into society, and Warner Music’s WAVS project, which offers aspiring artists training and professional development.

We Are Social led the brand partnership, campaign strategy, and creative work, including building a KFC-branded area inside the WAVS metaverse platform it developed.

The platform lets users learn, collaborate, and create music remotely, with guidance from coaches and real-time connections to a streaming service.