Shake Shack expands to Vietnam with first site opening in 2026

The brand aims to open 15 outlets in the region by 2035.

Shake Shack has expanded its partnership with regional partner Maxim’s Caterers Limited and plans to open 15 outlets in Vietnam by 2035, starting with a flagship store in 2026.

Maxim’s currently runs 52 Shake Shack branches in Mainland China, Hong Kong, Macau and Thailand.

The Vietnam locations will serve signature menu items such as the ShackBurger, Chicken Shack, Chicken bites, fries, ShackMeister beer, Shack red and white wine, lemonade, and custard ice cream.

Aligned with its Stand for Something Good mission, Shake Shack will also partner with local producers, purveyors, and artists to support and reflect the Vietnamese community.