QSR Media to convene QSR leaders for first Middle East Conference and Awards | QSR Media
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QSR Media to convene QSR leaders for first Middle East Conference and Awards

Speakers include leaders from Alshaya Group and Yum! Brands – KFC MENAPAKT & CIS.

With only four weeks left, registration for the first QSR Media Middle East Conference & Awards 2025 will soon close.

Happening on 9 September at the Taj Dubai, UAE, the conference will focus on the fast growth of quick-service and fast-casual restaurant chains in the region.

The event will gather industry leaders, analysts, and operators to discuss current trends and challenges in the sector.

Speakers include Ahmed Arafa, chief marketing officer for Yum! Brands – KFC MENAPAKT & CIS, and Sayari Ghosh, marketing director at Alshaya Group, who will address topics such as digital engagement, loyalty schemes, influencer marketing, and data use in campaigns.

Daniel Marc Richards, senior economist at Emirates NBD, will share an economic outlook on the Middle East and its impact on business decisions in the quick-service restaurant market.

The event will also host the first-ever QSR Media Middle East Awards, recognising work in customer service, technology adoption, sustainability, marketing, and leadership.

Are you ready to join us?

For more details, please visit the event’s official webpage.

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