Pizzas most ordered fast-food in UAE
Meanwhile, burgers are more preferred in Saudi Arabia.
Two in five consumers in the United Arab Emirates say pizzas are their most frequently ordered fast food item, whilst most consumers prefer burgers in Saudi Arabia, a study by pizza chain Dodo Pizza and consumer research firm YouGov revealed.
The study surveyed 2,000 respondents, aiming to examine the fast-food delivery preferences in the UAE and Saudi Arabia.
In the UAE, second only to pizza is fried chicken at 39%, followed by burgers or sandwiches (38%).
By contrast, in Saudi Arabia, 47% of respondents indicated that burgers and sandwiches were their most-ordered category. Pizza followed with a solid 41%, whilst kebabs attracted 38%, showing a stronger preference for local flavours compared to the UAE.
Fried chicken lags behind at 33% in Saudi Arabia, 6 percentage points lower than in the UAE.
Just 5% of respondents chose Mexican food as their top choice in both countries. Other categories gained 6% in the UAE and 3% in Saudi Arabia.
In the UAE, low and middle-income groups or those whose income is under $5.4k (AED20k) a month, mostly choose fried chicken or shawarma. Meanwhile, consumers with mid- to upper-income levels, such as those earning up to $10.8k (AED40k), show a strong preference towards pizzas.
In Saudi Arabia, burgers dominate across all income groups, but pizza gains ground amongst those earning more than SAR 30,000/month ($8k). Shawarma and fried chicken are most popular amongst mid-income households.
