Sandwich chain Yolk announces menu, brand reboot

It also opened its 10th outlet.

London sandwich chain Yolk has announced a major rebrand, which features a new menu, new branding, and wall art installations.

Based on internal customer research, Yolk found that most of its customers didn’t fully understand what Yolk stood for.

The brand then rolled out a refresh on 29 April, which features a vibrant colour palette, playful typography, and a cheeky new tagline "Good Bites Only", featured from its menus to social media to packaging. The brand said it was all designed to showcase Yolk's next-level sandwiches and high-quality menu in a way that’s as exciting and flavourful as the food itself.  

The rebrand also coincides with the launch of its 10th outlet in Holborn, which features the new layout that highlights the kitchen and lets customers see the freshness and care behind every sandwich and coffee.

The Holborn site kicks off the next phase of Yolk’s expansion, with more Central London stores planned for 2025, and a move into key London neighbourhoods from 2026  onwards.