Ole & Steen unveils new Summer Social, partnership with Rude Health

Summer Social is a summer twist on its signature Social.

Ole & Steen launched its new Summer Social and a new partnership with Rude Health.

Launched on 5 May, Summer Social is a summer twist on its signature Social which is a line of pastries, specifically a type of Danish baked good, often a long, braided pastry meant to be share

This seasonal special is a braided sweet dough pastry filled with vanilla custard and mixed berry compote, finished with an icing and a sprinkle of dried berries.

The treat is available as a slice (from £4.65), half (£12.45), or whole (£20.95).

Moreover, the partnership with Rude Health, a UK-based producer of organic, plant-based foods, is a central part of the Summer Social celebrations.

Together, the two brands have crafted an exclusive, limited-edition drink, the Iced Oat Berry Matcha.

It features a blend of raspberry purée, Rude Health’s organic oat milk, and a matcha shot, served over ice.

Additionally, throughout May, Ole & Steen and Rude Health are rolling out a series of events and giveaways.

On 8 May, guests purchasing an Iced Oat Berry Matcha in selected bakeries will receive a free Rude Health goodie bag, packed with treats.

The 12th of May sees the launch of a special Instagram competition offering fans the chance to win a luxury picnic hamper brimming with Rude Health and Ole & Steen delights.

And on 26 May (Bank Holiday Monday), Ole & Steen and Rude Health will co-host the Summer Social Run, a community 5K weaving between three iconic London bakeries—Notting Hill, South Kensington, and High Street Kensington.

Participants will collect stamps along the route to earn an exclusive Rude Health x Ole & Steen goodie bag.