wagamama appoints new Chief Marketing and Commercial Officer

Emma Culquhoun will join the brand in April.

wagamama announces the appointment of Emma Culquhoun as its new Chief Marketing and Commercial Officer.

Culquhoun will join the company in April to drive the brand to its next level of growth in the UK and beyond.

Her role will involve overseeing wagamama’s proposition, marketing, commercial, and growth strategy, including the brand’s recently launched loyalty scheme, Soul Club.

Previously, she held roles at Krispy Kreme and Ferrero.

wagamama is set to open its 166th UK restaurant at the new Cotswolds Designer Outlet this spring.

The TRG-owned brand also recently announced its buyback of their US joint venture in 2024 as well as its entry into the Indian market in the first half of this year.