TCBY partners with Sterling Restaurants for multi-unit franchise expansion in Qatar
It plans to open more than 10 new TCBY locations across Qatar within the next five years.
TCBY (The Country's Best Yogurt) announced a new multi-unit franchise development agreement with Sterling Restaurants, marking a step forward in the brand's international expansion in Qatar.
"Sterling Restaurants intends to strengthen TCBY's presence and embark on this expansion to bring more locations to communities across Qatar," said Seamus MacTreinfhir, CEO of Sterling Restaurants.
Sterling Restaurants, a subsidiary of the Al Muftah Group, brings over four decades of experience managing TCBY locations in Qatar.
Under the agreement, Sterling Restaurants plans to open more than 10 new TCBY locations across Qatar within the next five years.
Whilst this agreement currently focuses on TCBY, there is potential to introduce its sister brand, Mrs. Fields Cookies, in the future.
Initial stores are slated for high-profile areas in prominent malls, with the first opening anticipated in 2025.
TCBY, under Famous Brands International, is owned by Pearl Street Equity L.L.C.
The brand offers a wide variety of frozen yoghurt flavours and treats that cater to all tastes and dietary preferences, including dairy-free, vegan, and gluten-free options.
Customers can customise their frozen treats with over 35 toppings ranging from candies and desserts to fresh fruits, nuts, and sauces.
The store also offers a selection of frozen desserts, including milkshakes, parfaits, sundaes, cakes, pies, chillers, sorbet fizz, and more.
