Ms. Roshena Campbell (Left 2), Deputy Lord Mayor of Melbourne; Mr. Daren Lau (Right 2), Chairman, Executive Director and Chief Executive Officer of TJI; Mr. TG Saw (Right 3), Executive Chairman and CEO of ST Group; representative of sub-franchise partner; and actor Philip Ng (centre) take part in the ribbon cutting ceremony for the “TamJai Mixian” restaurant in Melbourne, Australia / Press photo
Tam Jai Mixian debuts in Australia
The new restaurant is located in Melbourne’s central business district.
Hong Kong-listed restaurant group Tam Jai International Co. Limited opened the first Tam Jai Mixian restaurant in Melbourne, Australia together with its joint venture partner ST Group Food Industries Limited.
This marks the brand’s first entry into the Western and overseas markets through its partnership models.
Located close to Melbourne's central business district and to Chinatown, the new store is approximately 123 square metres and can accommodate up to 42 patrons. It is expected to benefit from the high foot traffic and large Chinese communities in the area, attracting a diverse customer base.
This new store opens under the brand name, "TamJai Mixian", which captures the essence of the Group's flagship brands in Hong Kong – "TamJai Yunnan Mixian" and "TamJai SamGor Mixian" – and is designed for international markets. "TamJai Mixian" wishes to spice up the world with flavours and excitement, igniting people's senses with the taste of Hong Kong.
Leveraging the extensive local network of TJI's JV partner, this new store is operated by a sub-franchise partner secured by ST Group. Two more restaurants are set to open in Melbourne by the end of the first quarter of 2025, and these will be operated directly by the Group's JV with ST Group. Sydney is next in the development plan.
"This new store in Australia not only embodies our relentless effort in pushing boundaries, but also marks several significant firsts for us – tapping the western market, launching a new international brand, and implementing JV and franchise models to expand our global footprint. We are excited and proud to bring to Australia our distinctive culinary experience that has captured the hearts and appetite of Hong Kong people for close to 30 years,” Daren Lau, Chairman, Executive Director and Chief Executive Officer of TJI said.
